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Amazon Prime Day 4K TV deals 2021

All the top offers on 4K HDR TVs for Prime Day 2021.

Amazon's mid-season shopping holiday, Prime Day 2021, has bow begun and runs until June 22nd, so here are the best discounted items in the US and UK that get the DF seal of approval. Of course, Amazon is far from the only retailer taking part, as its competitors are launching conveniently timed "Black Friday in June" sales that happen to fall on exactly the same dates - so if you don't like shopping with Amazon, you have some alternatives.

Here at Digital Foundry, one of our big focuses this year is on the best 4K HDR TV sales, as many people are looking to upgrade their living room setups with a shiny new TV to hopefully coincide with your PlayStation 5 or Xbox Series X/S.

We've also got our own separate recommendations for the best Prime Day PC deals, so if you're looking to upgrade your PC with new components or peripherals - or even build afresh! - then you should definitely check that out.

You should also check Eurogamer's curated selection of broader Amazon Prime Day deals, including games and games consoles. Also remember that you get £7 off when you do an Amazon Top Up of £50, so all of these TVs can be reduced by £7 if you can be bothered to do a top-up!

Note: Ad blockers unfortunately remove our "where to buy" links, so if you want to see the deals please disable your ad blocker. Thank you!

Prime Day OLED TV deals


OLED TVs offer strong advantages over traditional LCD displays, including perfect blacks for technically infinite contrast, wide viewing angles, quick pixel response times and more. However, QLED sets tend to offer greater peak brightness figures than OLEDs, making them slightly better for bright rooms, and OLEDs can also exhibit permanent image retention in rare circumstances*. On balance, OLEDs advantages outweigh their weaknesses, which is why an OLED is our current top choice for gaming on PS5 and Xbox Series X.

There's only one OLED deal on Amazon thus far: Sony's Bravia A8/P OLED. It's a good one though, as the set has been knocked down from £2400 to £1800, a savings of £600.

Prime Day cheap 4K TV deals

We'll finish with the final category: normal LED TVs that haven't been enhanced with a quantum dot film. These TVs tend to be much cheaper at a given size than QLED or OLED equivalents, making them the best (and often only) choice at more reasonable budgets. Within this category, you'll see mostly TVs built around VA panels, but there are some IPS TVs available as well. VA screens offer the best contrast and dark room performance, while IPS screens tend to offer wider viewing angles and sometimes better colour reproduction.

Highlighted deal: LG's NanoCell HDMI 2.1 TVs


The best deals we've spotted so far have been for LG's NanoCell TVs, specifically the Nano86 and Nano90. Both models come with full HDMI 2.1 support, meaning you can experience 4K 120Hz gameplay on PS5, Xbox Series X or PCs with RTX 30-series or RX 6000-series graphics cards. These TVs use IPS panels to provide bright highlights, wide viewing angles and great colours, and also sport very low input lag. The downsides? Contrast is not as good as QLED or OLED sets. Still, for the money, you're going to struggle to find anything better than this for gaming!

More discounted LG TVs

Discounted Samsung TVs

Discounted Philips TVs

Discounted Panasonic TVs

Discounted Sony TVs

Prime Day QLED TV deals

QLED sets are another great choice at the mid to upper ends of the market, boasting wider viewing angles and better colours than a typical LED set without the possibility of burn-in exhibited by OLED TVs. That makes them a strong pairing not only for next-gen consoles, but also for the PC.

The best QLED sets on the market are made by Samsung, including this year's QXXT series (Q95T, Q90T, Q80T and so on) and last year's QXXR series (Q90R, Q80R, Q70R etc). Interestingly, Samsung's 2019 TVs are all a tier lower than the 2020 models, with the Q90R's features shifting to the Q95T and the Q70T most closely resembling the Q60R.

No QLED deals just yet...

Not sure which TV to choose? Check out our constantly-updated best 4K TV recommendations, where we've put a special focus on excellent HDR gaming performance on Xbox Series X, PlayStation 5 and PC.

Stay tuned for more deals over the next 48 hours, and be sure to let us know in the comments if you find any deals we've missed. You can also follow @dealsfoundry or @dealsfoundryusa on Twitter for the best tech deals as we find them - for fast-moving items like the next-gen consoles or Nvidia graphics cards, often stock is exhausted in a matter of minutes so instant notifications can be a great way to ensure you end up with the tech you want.

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About the author

Will Judd

Will Judd

Senior Staff Writer, Digital Foundry  |  wsjudd

A bizarre British-American hybrid, Will turns caffeine into technology articles through a little-known process called 'writing'. His favourite games are Counter-Strike, StarCraft and Fallout 2. Will also tweets the latest tech deals at @DealsFoundry.


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