Complaints about Bully ad dismissed

"Unlikely to cause serious offence."

The Advertising Standards Authority has declined to take action over complaints about a TV advert for Bully: Scholarship edition.

The ad showed hero Jimmy Hopkins firing a catapult, two characters giving someone a wedgie and a cook sneezing into a pot, amongst other things.

According to the ASA website 31 people complained about the ad. Some said it was "offensive and distasteful" and claimed it "glorified, trivialised and encouraged" bullying, while others thought it was shown at an inappropriate time.

Take-Two refuted these accusations and suggested that "sensationalist coverage of the actual game had coloured complainants' perception" of it.

The ASA also dismissed the complaints, stating, "Although many might find the name and content of the game to be in poor taste, the content of the ad was unlikely to cause serious or widespread offence."

Why not judge for yourself?

Sometimes we include links to online retail stores. If you click on one and make a purchase we may receive a small commission. Read our policy.

Jump to comments (11)

About the author

Ellie Gibson

Ellie Gibson

Contributor  |  elliegibson

Ellie spent nearly a decade working at Eurogamer, specialising in hard-hitting executive interviews and nob jokes. These days she does a comedy show and podcast. She pops back now and again to write the odd article and steal our biscuits.

Related

You may also enjoy...

Comments (11)

Comments for this article are now closed. Thanks for taking part!

Hide low-scoring comments
Order
Threading
Eurogamer.net

Buy things with globes on them

And other lovely Eurogamer merch in our official store!

Eurogamer Merch