COD: WAW maps net nearly $70m

DLC proves profitable for Activision. 

Activision has made nearly $70m just by selling map packs for Call of Duty: World at War.

The three map packs have sold, as of Mid-August, 6.5m times around the world. Each pack costs $10, and now that we're in mid-October, we can presume sales are higher.

Those sums were done by Gamasutra as part of a detailed analysis of this week's NPD figures. The aim of the article was to work out how much each American spent on Call of Duty: World at War.

Over half of World at War's 11m worldwide sales were made in the US where, concluded Gamasutra, fans spent (on average) $65 on the game.

Expect Modern Warfare 2 to follow suit, then - not to mention Guitar Hero and DJ Hero.

Activision, however, is not the only publisher that understands how important DLC can be. Bethesda's best-selling RPG Fallout 3 has expanded five times through premium additions, for instance.

Sometimes we include links to online retail stores. If you click on one and make a purchase we may receive a small commission. For more information, go here.

Jump to comments (55)

12-20
SEPTEMBER
2020
THE WORLD'S
LARGEST DIGITAL
GAMES EVENT
New games | Panels | Let's Plays | Industry Insight | Esports tournaments | Livestreams Tabletop gaming | Exclusive merch | More!

About the author

Robert Purchese

Robert Purchese

Senior Staff Writer

Bertie is senior staff writer and Eurogamer's Poland-and-dragons correspondent. He's part of the furniture here, a friendly chair, and reports on all kinds of things, the stranger the better.

Related

You may also enjoy...

Comments (55)

Comments for this article are now closed. Thanks for taking part!

Hide low-scoring comments
Order
Threading