Blizzard is planning to dole out beta keys at its upcoming BlizzCon event in California. Beta keys! Woo!
Unfortunately, we have no idea what the beta keys are for. Blizzard simply says it will be "for an upcoming Blizzard game". DIABLO 3 CONFIRMED ZOMG.
Upcoming Blizzard games include StarCraft 2 and, er, nothing else we know about. Perhaps it will end up being a World of Warcraft expansion, given the setting.
Either way, attendees are promised additional swag to be announced soon, and in the meantime you can admire the murloc suit freebie.
BlizzCon takes place at the Anaheim Convention Center in Anaheim on 3rd and 4th August. You can uncover more details on the official website.