Here's a snippet we missed from the Activision Blizzard conference call earlier in the week. This year's BlizzCon Blizzard fan convention sold out in just eight minutes, according to Big Download.
That's how long it took to sell 20,000 tickets across two separate days at $125 a pop. Blizzard is also selling "virtual tickets" in the form of pay-per-view subscriptions to watch the event televised.
BlizzCon takes place in two weeks' time, on 21st and 22nd August, in Anaheim, California. This year's convention will be the fourth, not counting the two Worldwide Invitationals that have taken place in Korea and France.
Attendees will be treated to the usual mix of frank developer panels, hands-on with unreleased games, pro-gaming competition, dance and costume contests, a closing night gala and, most likely, a big announcement at the opening ceremony.
The first two BlizzCons saw the announcement of the first two World of Warcraft expansion packs, and most observers expect this year's to follow suit.
There's also bound to be some tasty new information on Diablo III and the delayed StarCraft II - we'd bet on seeing a new character class and playable campaign maps respectively.
Eurogamer will be there, bringing you all the news from the show floor.