BBC's first virtual broadcast

Second Life hosts Money Programme.

The BBC is to broadcast its first ever full programme in a virtual world this Friday, when The Money Programme is shown in Second Life's Rivers Run Red Cinema, is reporting.

Virtual World, Real Millions will also be simultaneously pumped-out on BBC 2 at 7pm.

It will look at the rise of businesses in Second Life that have utilised the real-life currency "feature" to amass multi-million pound turnovers, focusing specifically on marketing company Rivers Run Red. The show will also address massively-multiplayer online gaming, the growth these worlds, and issues such as gold farming and virtual crime.

Second Life creator Philip Rosedale will be offering his thoughts, as will Rivers Run Red and the deputy editor of, Matt Martin.

Codemasters Online Gaming bigwig David Solari will also be chiming in to discuss the recently launched The Lord of the Rings Online: Shadows of Angmar.

Head over to to splash about in an industry-news downpour.

Sometimes we include links to online retail stores. If you click on one and make a purchase we may receive a small commission. Read our policy.

Jump to comments (30)

About the author

Robert Purchese

Robert Purchese

Senior Staff Writer  |  Clert

Bertie is senior staff writer and Eurogamer's Poland-and-dragons correspondent. He's part of the furniture here, a friendly chair, and reports on all kinds of things, the stranger the better.


You may also enjoy...

Supporters only

Comments (30)

Comments for this article are now closed. Thanks for taking part!

Hide low-scoring comments

Buy things with globes on them

And other lovely Eurogamer merch in our official store!

Eurogamer Merch
Explore our store