Source - PR Newswire
It's not unusual to find little plastic toys in your McDonalds advertising the latest Disney cartoon, or to be bombarded with special theme meals promoting Pokemon ("gotta eat 'em all!"). But now Microsoft are getting in on the act with last night's announcement of a partnership with Taco Bell to "aggressively publicize" their new console with "major in-store promotions to support the Xbox launch" across Canada and the USA. Whatever next, a Windows XP Happy Meal? Sidewinder McNuggets? Or perhaps a Flame Grilled Whistler?
A spokeswoman for Taco Bell somehow managed to keep a straight face while pronouncing that "our energetic brand personality mirrors the edgy Xbox brand, which is already resonating with our customers".