Remedy Entertainment is keen to keep the ending of new adventure game Alan Wake secret - so keen, in fact, they may not even include it in preview copies.
As reported by G4 TV, bossman Matias Myllyrinne said, "I think we're going to be insanely careful about how much of the story we reveal. We'll clearly discuss with some of our friends at Microsoft whether we even give the ending of the game for anybody's preview.
"I'd like to hold it back, [I] don't want anybody to spoil it for the audience," he continued. "That's just my personal feeling."
The problem, Myllyrinne explained, is that the internet makes it easier for people to spread spoilers. "People can piece these things together. They start to gather the puzzle and then all of a sudden [the whole story is] online..."
Alan Wake is due for a release on Xbox 360 in spring 2010. Which seems like a long time to wait, considering it was apparently finished last August. A PC version will follow.