Twitch has implemented a new feature that allows streamers to see the reasons why viewers have unsubscribed from their channel.
Listed in the Channel Analytics page, streamers can see aggregated and anonymous information on subscription cancellations.
The reasons include changes to a viewer's schedule, a streamer's schedule, financial reasons, or other. All the details are listed in a Twitch blog post.
? You can now see the reasons your community submitted if they didn't renew their subscriptions. Check it out on your dashboard:— Twitch Support (@TwitchSupport) December 13, 2021
You can learn more about Subscription Cancellation Reasons in our help article, here:
? https://t.co/ViHJH5lT6o https://t.co/tOWJwRSbF4
The feature essentially works similarly to email unsubscribes, with the aim being for streamers to understand why viewers may unsubscribe and amend their stream accordingly.
"We heard from you that Creators want more visibility into the behaviour of their communities," reads the Twitch blog post. "Understanding reasons that your community might need to cancel a subscription can help you focus on areas of your channel you can and can't control."
Viewers can also opt not to give a reason when unsubscribing from a channel.
The feature has so far received mixed feedback from streamers.
Some have noted the benefits of seeing this information, as well as how it's optional - it's up to a streamer whether they wish to view the data.
Twitch is finally letting streamers see why viewers unsubscribe from their channel. Massively valuable insight! pic.twitter.com/1rJitgNESp— Lowco (@LowcoTV) December 13, 2021
I said nothing about the Twitch unsubscribe feedback yesterday because you have to go out of your way to see it. Dont want to know, don?t look. Don?t assume, if you didn?t want it, it wasn?t suggested by users who did. ????? Nothing to raise my blood pressure about— iamBrandon ???? (@iamBrandonTV) December 14, 2021
I don?t think this is that bad an idea honestly. As long as its not in a place where we can?t help but see it, then if streamers want to look at this to see how they may improve sub retention then why not.— Kieran (@ChocolateKieran) December 13, 2021
It?s just an option, you don?t HAVE to look at this.
Others have been more critical, with the feature bringing negativity to streamers. Some suggest the most frequent reasoning for viewers would be financial, something that's out of streamers' control and therefore is arguably not valuable data.
Dear Twitch,— ?Happy Heauxlidays? (@QueenNinaRose) December 14, 2021
That NEW thing y?all dropped ain?t giving what y?all thought it would have gave.
People aren?t obligated to always resub to a channel and even if they don?t want to sub or whatever their reasoning shouldn?t be broadcasted.
Hey @twitch what made you think this was a good idea? I?d rather NOT know why they decided to unsubscribe.— E (@NotEngxge) December 13, 2021
Do y?all ever think before you adopt new tools on your platform?
I can see the responses now. ?Your content sucks? pic.twitter.com/NCiNfTc5V7