World of Warcraft Shadowlands is the fastest-selling PC game of all time, according to Blizzard.
World of Warcraft's eighth expansion sold through more than 3.7m units globally on its first full day of launch.
Shadowlands was originally set for release on 27th October 2020, but was delayed until 23rd November, the 16th anniversary of the release of the original, groundbreaking MMO.
The previous record-holder was another Blizzard game: Diablo 3, which sold through more than 3.5m copies as of its first day of release.
Clearly, Shadowlands is a success. Blizzard said in the months leading up to the expansion's release and the time since launch, World of Warcraft reached and has sustained its highest number of players on monthly or longer-term subscriptions compared to the same period ahead of and following any WoW expansion in the past decade, in both the West and the East.
In short: players have spent more time in Azeroth year-to-date than in the same period of any of the last 10 years. Total player time in game this year to date has nearly doubled compared to the same period last year.