Just Dance marks 10-year anniversary by fundraising for dementia charity

Ubisoft will donate for every share.

Just Dance is celebrating its 10th anniversary with a campaign designed to raise funds for dementia research.

Publisher Ubisoft has teamed with Alzheimer's Research UK to create the short film, below, and will donate £1 to the charity for every retweet, regram and share it gets across Twitter, Instagram and Facebook.

The idea behind the scheme is that memories of time spent as a family are precious - and that many families have bonded over party games such as Just Dance. The video centres on Lynne Wadsworth and her mum Anne.

"Anne is in the late stages of dementia and is no longer able to communicate," Alzheimer's Research UK writes, "but her love for dancing still brings her enjoyment. Every week, the pair attend a dance class for people living with dementia and Lynne says she 'can see something change' in her mum."

The video is worth 90 seconds of your time.

Just Dance 2020 launches today for Nintendo Switch, PlayStation 4, Xbox One and - incredibly, still, the Wii. In the decade since the original Just Dance launched, the series has shifted 67m copies and choreographed more than 500 songs.

Sometimes we include links to online retail stores. If you click on one and make a purchase we may receive a small commission. Read our policy.

Jump to comments (5)

About the author

Tom Phillips

Tom Phillips

News Editor  |  tomphillipsEG

Tom is Eurogamer's news editor. He writes lots of news, some of the puns and makes sure we put the accent on Pokémon.


You may also enjoy...

Comments (5)

Comments for this article are now closed. Thanks for taking part!

Hide low-scoring comments

Buy things with globes on them

And other lovely Eurogamer merch in our official store!

Eurogamer Merch