Pokémon Sword and Shield T-shirt competition prize cancelled after repeated rule-breaking


A $10,000 competition prize for designing a Pokémon T-shirt has been cancelled due to repeated breaches of its rules.

More than 18,000 designs were entered into the contest, organised by T-shirt maker Uniqlo, and voted on by top Pokémon execs. 24 were chosen to become actual shirts, with one grand prize winner.

This winner was set to net a cool $10,000 and see their design become a virtual shirt to be worn in Pokémon Sword and Shield. But, now, that won't happen.

The trouble started when the initial winning design - a snazzy stylised Magikarp and Gyarados number - was found to have breached rules by previously having gone on sale. Here's how it would have looked:

Not anymore.

Writing on Chinese social network Weibo (translated by Nintendo Soup), designer Li Wen Pei admitted he'd sold a few phone cases using the design prior to entering the competition - but said any T-shirts with his work on were the work of pirates.

It wasn't enough for Uniqlo. Competition rules specified any design entered could not have gone on sale before. The T-shirt was disqualified.

Would a runner-up get the grand prize instead? Before Uniqlo could name a new winner, a second design was binned. This time, a Mewtwo illustration from a British entrant was found to have been straight up copied.

Now, Uniqlo says it simply won't award a grand prize. There will be no $10,000 award, and no T-shirt will be featured in Sword and Shield.

In a statement on the matter, Uniqlo said it would "take appropriate measures to prevent a similar situation from recurring" in the future. The remaining 22 T-shirt designs will still be made, however.


You can see all 24 designs, including the two banned ones, below:


Sometimes we include links to online retail stores. If you click on one and make a purchase we may receive a small commission. For more information, go here.

Jump to comments (16)

New games | Panels | Let's Plays | Industry Insight | Esports tournaments | Livestreams Tabletop gaming | Exclusive merch | More!

About the author

Tom Phillips

Tom Phillips

News Editor

Tom is Eurogamer's news editor. He writes lots of news, some of the puns and all the stealth Destiny articles.


You may also enjoy...

Comments (16)

Comments for this article are now closed. Thanks for taking part!

Hide low-scoring comments