EA has announced Origin Access Premier, a new PC subscription service which will get you access to new games as they arrive.
It starts with the next FIFA and Madden, and will also of course include Battlefield V and BioWare's Anthem next year.
Think of it like Microsoft's own Xbox Game Pass, although there's no console version. The service will cost £14.99 per month or £89.99 per year.
The basic EA Access on console and Origin Access on PC currently grant early access to new titles, although you still have to purchase them when they fully release, as well as some back catalogue games.