UK retailer GAME has updated its loyalty scheme terms and conditions, and shoppers will now need to spend twice as much money to earn the same number of reward points.

Previously, GAME's terms stated that loyalty scheme members must spend 0.125 to earn a single reward point. As of January 25th, however, that doubled to 0.25.

Reward points can be used to make savings on purchases at GAME. The minimum you can save is 1, which requires 400 points. At the previous rate, you needed to spend around 50 to earn enough points to get 1 off a purchase. At the new rates, you'll need to spend 100.

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However, the retailer does stress that it's "not changing the value of points on redemption". As such, all previously accrued points will remain as they are.

GAME hasn't provided an explanation for the changes to its reward scheme, but it's worth noting that the new terms also apply to its 36 "Elite" loyalty card.

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Matt Wales

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Matt Wales is a freelance writer and gambolling summer child who won't even pretend to live a busily impressive life of dynamic go-getting for the purposes of this bio. He is the sole and founding member of the Birdo for President of Everything Society.

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