Ubisoft has a new logo

And it did not leak.

Ubisoft has a new logo - it's an updated version of the familiar purple swirl you'll have seen hundreds of times when loading up Assassin's Creed, Far Cry or anything Tom Clancy.

It's... really not that much different, actually:

1

In a blog post announcing the change, Ubisoft simply said the new design was better suited to its future (and more distinct as a logo on social media).

Here's Ubisoft's spiel on its fresher look:

"Today, we create worlds - worlds that live as video games, comics, movies, TV shows, books, and amusement park rides. Our new logo is minimalist, modern and monochromatic. It's a window into our worlds, giving a preview of what's to come by highlighting the artistry that goes into creating them. The swirl and the letter O are both deliberately created to be reminiscent of hand-drawn shapes and represent our human qualities of enthusiasm, curiosity and the grain de folie that Ubisoft is known for."

While we're on the subject, here's a look back at Ubisoft's logos from the past:

2

1986 Ubisoft was very hipster. Perhaps it's worth putting on a T-shirt?

Sometimes we include links to online retail stores. If you click on one and make a purchase we may receive a small commission. For more information, go here.

Jump to comments (81)

About the author

Tom Phillips

Tom Phillips

News Editor

Tom is Eurogamer's news editor. He writes lots of news, some of the puns and all the stealth Destiny articles.

Related

You may also enjoy...

Sekiro boss guide and walkthrough - boss and mini boss list for beating Sekiro: Shadows Die Twice

Our detailed, in-progress walkthrough for each key moment in Sekiro: Shadow's Die Twice.

Assassin's Creed Odyssey Ainigmata Ostraka locations - how to solve all ancient puzzles

A complete list of solutions for every single Ainigmata Ostraka puzzle in Assassin's Creed Odyssey.

Days Gone Horde locations list, maps and tips to take down a Horde

Where to find all 37 Horde locations in Days Gone.

Pokémon Let's Go walkthrough and guide to your quest through Kanto

Our complete Pokémon Let's Go walkthrough and guide to your big adventure with Pikachu or Eevee.

Comments (81)

Comments for this article are now closed. Thanks for taking part!

Hide low-scoring comments
Order
Threading