Steam to ban non-screenshots from store pages

"Please show customers what your game is actually like to play."

Steam's impending "Discovery Update 2.0" will change its policy so that all images on a game's store page will have to be in-game screenshots. No more concept art or pre-rendered stills here folks.

No Man's Sky's Steam screenshots have been criticised for not representing the actual product.

"Regardless of the content in your game, please make sure that images uploaded to the 'screenshot' section of your store page are actually screenshots of your game," Valve said in a copy of its update notes, sent to Eurogamer.

"We haven't been super crisp on guidelines for screenshots in the past, so we'd like to take this opportunity to clarify some rules in this space. When the 'screenshot' section of a store page is used for images other than screenshots that depict the game, it can make it harder for customers to understand what the product is that they are looking at," Valve stated. "Additionally, we're going to start showing game screenshots in more places as described above, and these images need to be able to represent the game.

"We ask that any images you upload to the 'screenshot' section of your store page should be screenshots that show your game. This means avoiding using concept art, pre-rendered cinematic stills, or images that contain awards, marketing copy, or written product descriptions. Please show customers what your game is actually like to play."

Valve admitted that it hasn't always followed these rules itself, though it's making a concerted effort to change that. "Dota 2 is an example of where we were doing it wrong ourselves. We're now in the process of updating Dota 2 to use screenshots of the game rather than artwork," the company said, offering the following image denoting what it had been doing wrong.

Valve noting what not to do.

This will be great news to those who took issue with No Man's Sky's Steam page, which continued to promote its E3 2014 pre-rendered trailer as the default video that plays upon loading the site. It also used a lot of images from that era that don't reflect the actual game. Indeed the Advertising Standards Authority has been investigating No Man's Sky's Steam store page, which, as of now, still hosts the controversially misleading marketing materials.

Valve noted that Discovery Update 2.0 is still "a couple weeks away from going live".

Sometimes we include links to online retail stores. If you click on one and make a purchase we may receive a small commission. For more information, go here.

Jump to comments (52)

About the author

Jeffrey Matulef

Jeffrey Matulef


Jeffrey Matulef is the best-dressed man in 1984.


Call of Duty Modern Warfare 2 Remaster launches tomorrow

UPDATE: Activision finally confirms - and announces PS4 timed exclusivity.

Long-running Official Xbox Magazine shuts down

Future bosses say they've taken pay cuts to reduce lay-offs.

FeatureAs Riot bids to take on Blizzard and Valve, the studio faces challenges of its own making

"There are no limits" co-founder Marc Merrill tells us, as a new world order emerges.

Someone's built the entire Earth in Minecraft - to scale

And he wants your help to add buildings.

You may also enjoy...

Comments (52)

Comments for this article are now closed. Thanks for taking part!

Hide low-scoring comments