This is an odd one. Lewis Hamilton, eminent Snapchatter and reigning Formula One world champion, is making an appearance in this year's Call of Duty. It's not the first superstar cameo in Call of Duty, of course - he follows in the footsteps of the likes of Kevin Spacey, Sarah Michelle Gellar and Kiefer Sutherland - but it's certainly one of the strangest.
French TV station M6 broke the news, which was in turn reported by ESPN, who revealed some of Hamilton's lines. "Captain, news reports coming on about the gateway if you want to join us," he says in a performance that hopefully has a bit more energy than his recent press conference appearances. "I'm right behind you!"
Hamilton professes to be a fan of the experience, even if his opinions on some older games might be as controversial as some of his other off-track statements. "I remember growing up with Super Mario, where the graphics were outdated at the time, but that's how it was back in the day," he said in the TV interview. "It's crazy to see how far it has come - it's insane."
Call of Duty Infinite Warfare sees Infinity Ward returning to the helm and taking the series to the future, while the accompanying Modern Warfare remaster - not available separately commercially, unfortunately - takes us back to the series' past. A beta's been running over the weekend that shows off some of Infinite Warfare's enhanced combat.
Hamilton's cameo, meanwhile, should be something to savour. We've already had one English sporting superstar unleash their acting chops in spectacular fashion this year - could the Mercedes GP driver's performance follow suit?