UPDATE 22nd July 2016: The results are in and Borussia Dortmund's Marco Reus is the winner.
The speedy German winger is the "global cover athlete" for FIFA 17. He beat out competition from Anthony Martial, James Rodriguez and Eden Hazard.
Fans cast over 3.1m votes, EA said.
"It is incredible to see how fans get behind their favourite player - Marco plays for a great club, is really fun to watch, and he is very popular in FIFA Ultimate Team, so it makes a lot of sense that the fans picked him," senior producer Nick Channon said.
Here's Reus: "I'm honoured to join a very distinguished group of footballers to appear on the cover of FIFA. Most of all I am humbled that the fans have chosen me, and I will strive to make them proud with my performance on the pitch."
ORIGINAL STORY 6th July 2016: EA's running a vote for who ends up on the cover of FIFA 17.
Four footballers are competing to be on the cover of the game: Chelsea and Belgium star Eden Hazard, Real Madrid and Colombia forward James Rodriguez, Man Utd and France striker Anthony Martial, and Borussia Dortmund and Germany speedster Marco Reus.
The only winner, obviously, is Eden Hazard, because he plays for Chelsea FC, by far the greatest team the world has ever seen. But then he was muck for us last season just because, apparently, and only turned on the style after he helped push José Mourinho out. So I'm kind of cross with him right now.
Of course, if he's amazing for us next season, all will be forgiven, because I'm a football fan and fickle like that.
All voting takes place on the official FIFA Cover Vote website, and runs through to 19th July. FIFA 17 comes out on 29th September. Did you know FIFA 17 has a story mode with cutscenes and a Mass Effect-style dialogue wheel? Now you do.