In many ways, producing video for the internet is a lot like soothsaying. We spend a lot of time reading the tea leaves (or fish guts, depending on your preference) to try and divine what videos will do well. Is the subject matter engaging? Have we tagged the video properly? Is this a game people want to see more of?
Given the amount of time we spend thinking about these things, it's always a bit of a surprise when a video we expect to do well absolutely tanks - something we've noticed happening with a few prominent games of late. Assassin's Creed: Syndicate, Hitman and Deus Ex: Mankind divided, I am looking at you.
Aoife decided to get to the bottom of the matter and find out why nobody seems to be talking about these three fairly massive titles. Have a watch.