Last year game developer Asher Vollmer released a deceptively addictive tile puzzler called Threes. We, especially Wes, really liked it. Today, Vollmer revealed on Twitter that the free version he released last month doubled his daily income.

Unlike a lot of free-to-play games, Threes' free edition doesn't have any in-app purchases. Instead, its entire revenue comes from ads.

Vollmer even made a nifty graph comparing the revenue from Threes' free version to that of its Ł2.29 / $2.99 paid brethren. As you can see, the free version ended up being a smidge more lucrative that its pay-to-play counterpart, at least for the month of June.

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Forget in-app purchases. Advertising revenue is where it's at.

"It was not a very glamorous game release, but it was a good business decision," he added. "Excited to make bigger games now!"

For more on Threes, check out Wes' thrilling adventure of sliding numbered tiles in transit.

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Jeffrey Matulef

Jeffrey Matulef

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Jeffrey Matulef is the best-dressed man in 1984. Based in Portland, OR he operates as Eurogamer's US news editor.

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