Sega adds Shia LeBeouf meme to Sonic marketing

"Don't let your dreams be dreams."  

Sega has joined the rest of the internet by inserting snippets of actor Shia LaBeouf's bats*** insane motivational speech into another video. In this case, LaBeouf inspires Sonic to "just do it" and kick Doctor Eggman's butt at the conclusion of Sonic Generations.

For the uninitiated, back in May LaBeouf offered one of the most nonsensical motivational speeches in history to the mischievous hands of the internet. Naturally, mankind took LaBeouf's baffling screams and turned it into a popular meme. The weird part is that this isn't just another fan edited offering, but is rather part of Sega's official Sonic the Hedgehog YouTube channel.

"We've just released a new (fictional) DLC for Sonic Generations that adds actual cannibal Shia Lebouf into one of the game's final cutscenes," Sega claimed in its YouTube notes.

Last time we saw a big name publisher hop on the celebrity meme bandwagon like this was when Capcom inserted David Cross' Arrested Development character, Dr. Tobias Fünke, into several of its titles.

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Jeffrey Matulef

Jeffrey Matulef

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Jeffrey Matulef is the best-dressed man in 1984.

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