I think it's fair to say that Bungie has had an interesting time of late. First, there came the controversy over the Taken King Collector's Edition making certain content unavailable to existing players without purchasing the game a second time. Then came a cross-promotion with Red Bull, asking players to purchase special promotional cans of the energy drink to access an extra mission in The Taken King expansion.

The whole thing got me wondering why these promotions exist when they are, for the most part, totally baffling. So, in the name of investigative journalism, I decided to dredge up the worst video game tie-in promotions from the last few years. Warning: this video may make you want to eat pizza. Or make you lose the will to live, whichever.

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Johnny Chiodini

Johnny Chiodini

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Johnny is one quarter of the Eurogamer video team - specifically the part that looks like it comes from East London. He loves pen and paper role playing games, his dog Watson, and pretty much any video game with a bit of grimdark to it. You are almost certainly pronouncing his surname incorrectly.

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