UPDATE 22ND JUNE: Sony has clarified to Kotaku that Black Ops 3 downloadable content will be exclusive to PlayStation 3 and 4 for 30 days.
ORIGINAL STORY 16TH JUNE: PlayStation is "the new home of Call of Duty", Sony exec Andrew House has proclaimed on stage at the company's E3 press conference.
Sony has won the marketing deal that will see it paired with the FPS franchise juggernaut and allow PlayStation owners to get the first access to Black Ops 3 DLC.
House's comments suggested that this was just the first year of the new partnership. It's the same deal that Microsoft previously had for many years.
The shift to Sony was previously hinted at by marketing material (Mountain Dew bottles with Call of Duty and PlayStation branding). The fact that Call of Duty didn't show up in its usual Microsoft press conference slot also pretty much sealed the deal.
Eurogamer asked Microsoft exec Kudo Tsunoda for his company's view on the shift:
"It doesn't change anything," Tsunoda said. "Call of Duty is still coming out on Xbox One this year."
Black Ops 3 launches this autumn for PC, PS3, PS4, Xbox 360 and Xbox One.