WoW Tokens will be going live in Europe as of 5pm CEST tomorrow, 21st April, Blizzard has announced.
They'll be available from the in-game shop for £15 / €20, and bids for them in the Auction House will start at 35K gold. Comparatively, they launched in the Americas earlier this month for $20 or 30,000 gold.
For those unfamiliar with WoW Tokens, they grant players 30 days of game access. Players can purchase them with real world currency from the in-game store, then auction them off for in-game currency. This gives dedicated players a way to buy more game-time without spending real money, while folks with less free time and more money can use these Tokens as a way of buying more gold without resorting to an unofficial third-party dealer, something that's against the game's rules.
As with the American release, WoW Tokens' in-game currency value will fluctuate based on player demand. There will be a limit of 10 Tokens players can purchase in a 30-Day period from the shop, but this limit will be less restrictive for those purchase with gold from the Auction House.
Tokens will be region-specific, and there may be a slight delay between when Tokens go on sale and when players will be able to auction them off.
When WoW Tokens launched in the Americas they dropped in value by nearly a third in a day at the Auction House.