A new FIFA game is around the corner - and so EA has created a fancy-pants TV ad that once again spares no expense.

The commercial, below, puts a number of players into the game, as in, like an Iron Man-style in-suit virtual reality mode.

And, just like in The Matrix, their minds make the virtual reality experience real in the real world. Cue couch-based acrobatics.

Also, there's a fish out of water. And Barcelona and Argentina star Lionel Messi does his thing.

It's flashy, for sure, but EA's marketers have taken a different tack than those behind the Madden series, whose telly ad for Madden NFL 15, below, is a bit, well, bonkers.

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Wesley Yin-Poole

Wesley Yin-Poole

Deputy Editor

Wesley is Eurogamer's deputy editor. He likes news, interviews, and more news. He also likes Street Fighter more than anyone can get him to shut up about it.

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