A new FIFA game is around the corner - and so EA has created a fancy-pants TV ad that once again spares no expense.
The commercial, below, puts a number of players into the game, as in, like an Iron Man-style in-suit virtual reality mode.
And, just like in The Matrix, their minds make the virtual reality experience real in the real world. Cue couch-based acrobatics.
Also, there's a fish out of water. And Barcelona and Argentina star Lionel Messi does his thing.
It's flashy, for sure, but EA's marketers have taken a different tack than those behind the Madden series, whose telly ad for Madden NFL 15, below, is a bit, well, bonkers.