The PlayStation 4 will cost an attractive $399/€399/349 when it launches in Europe and the US this holiday/Christmas, Sony has just announced. That's 80 cheaper than Xbox One.

Coupled with its anti used-game-blocking stance and no online check-ins, Sony has just answered Microsoft in the best way imaginable.

Blink and you'd miss it, but Sony did also confirm you will need a PlayStation Plus subscription to play online on PS4. You can carry your Plus subscription over from PS3 to PS4, however, so it shouldn't be too much of a problem.

Here's the moment Sony US's cheeky Jack Tretton declared open season on Microsoft and Xbox One:

And here's the moment Andrew House unveiled the price:

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Robert Purchese

Robert Purchese

Senior Staff Writer

Bertie is senior staff writer and Eurogamer's Poland-and-dragons correspondent. He's part of the furniture here, a friendly chair, and reports on all kinds of things, the stranger the better.

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