Toss a gherkin in a roll: Sony patents TV-adverts-into-games idea

Shout "McDonald's" to make it stop.

Wouldn't you like to virtually toss a gherkin into a roll instead of watch a boring-snoring advert for Subway? What do you think of shouting "McDonald's" at the television to make a McDonald's advert stop? How about playing a sponsored and multiplayer racing game during an advert break?

That's what Sony's thinking, and what the 2009-filed (but only now publicly available) patent for "System for converting television commercials into interactive networked video games" is all about (via Game'N'Motion).

The idea: "converting television commercials into interactive networked video games". The why: you're "actively engaged while playing a game", but "passive watchers" when staring at TV programmes.

The answer: inserting interactive elements "within consecutive frames of the television programme", or "overlaid on frames of the TV programme", thus "allowing the user to play the game while the TV programme is displayed".

Blue sky thinking, and miles from any kind of realistic application at this point. Nevertheless, it's not beyond the realms of possibility - and the weight and purse of advertisers, presuming they're keen, could make it a reality.

Sometimes we include links to online retail stores. If you click on one and make a purchase we may receive a small commission. For more information, go here.

Jump to comments (38)

About the author

Robert Purchese

Robert Purchese

Senior Staff Writer  |  Clert

Bertie is senior staff writer and Eurogamer's Poland-and-dragons correspondent. He's part of the furniture here, a friendly chair, and reports on all kinds of things, the stranger the better.


You may also enjoy...

Comments (38)

Comments for this article are now closed. Thanks for taking part!

Hide low-scoring comments