Lingerie Football League game tie-in threatened

Fanbases for ladies' underwear and gaming are convergent, it seems.

Yuke's, the Japanese developer behind THQ's WWE and UFC games, has decided Planet Earth needs a Lingerie Football League video game.

Not heard of the LFL? It's a seven-on-seven variant of American Football that, cleverly, is played by ladies stripped down to their frilly undies. It's shown on MTV2 and apparently BusinessWeek reckons it's North America's "fastest growing sports league". Badge of honour right there.

Anyway, Yuke's has snapped up the license to develop the "official LFL gaming platforms". The two parties see the audience for video gaming and the audience for watching women roll about in their pants as precisely convergent.

"The core global fan base of the LFL, which consists of nearly 60-per cent men, 18-34, perfectly aligns with the gaming world's target market," read their announcement.

"As a leading sports and entertainment focused company, we have to keep a pulse on what is the next big franchise," explained CEO Yukinori Taniguchi.

"We at Yuke's feel that there is incredible momentum building behind the LFL and that the sport is perfectly positioned to become the next big franchise in the gaming world."

And those popular stereotypes of the games industry just keep tumbling down...

Sometimes we include links to online retail stores. If you click on one and make a purchase we may receive a small commission. Read our policy.

Jump to comments (29)

About the author

Fred Dutton

Fred Dutton

Contributor

Fred Dutton was Eurogamer's US news editor, based in Washington DC.

Related

You may also enjoy...

Supporters only

Comments (29)

Comments for this article are now closed. Thanks for taking part!

Hide low-scoring comments
Order
Threading
Eurogamer.net

Buy things with globes on them

And other lovely Eurogamer merch in our official store!

Eurogamer Merch
Explore our store