The Collector's Edition of Guild Wars 2 costs €150/Ł130 here. But in North America it costs $150, which converts at today's rates to Ł95/€115.
Why has Ł35 been added?
"Currency fluctuations, distribution costs, taxes and market conditions in addition to the cost of goods are all contributing factors when setting pricing," publisher NCsoft explained to PC Gamer.
"These vary dramatically between NA and EU, and our pricing is competitive and adjusted accordingly."
The Collector's Edition comes stuffed with a 25cm statue of lore-iconic Charr warrior Rytlock Brimstone, and his eye-catching flaming sword. There are five art prints and a frame, too, plus a 112-page Making of Guild Wars 2 hardcover book and a Best of Guild Wars 2 CD soundtrack.
Collector's Editions and Digital Deluxe Editions (Ł65/€75) both give five in-game items. These are a Golem Banker, Chalice of Glory, Tome of Influence, Miniature Rytlock and Summon Mistfire Wolf Elite Skill.
You'll be able to pre-purchase (pay up front for) any of the three editions - Standard (Ł50/€55), Digital Deluxe, Collector's - from 10th April. Doing so nets you a Hero's Band item that boosts your character's statistics.
You also get guaranteed entry into all future Guild Wars 2 beta weekends, plus a three-day head start when the servers eventually go live.
Pre-orders (reserve the game for a small deposit) bestow a one-day head start when the servers go live.