Forza looking to hit 'annual cadence'

Series looking to rival F1 and NASCAR in popularity. 

The announcement of Forza Horizon sees Microsoft's driving series moving towards annual releases - and Turn 10's Dan Greenawalt says it's his ambition for Forza to be as big as both NASCAR and F1.

"To us, the exciting aspect of the news is what it's doing to us in terms of our aspiration and our vision," Greenawalt told Eurogamer at Microsoft's Spring Showcase. "Our vision is to make an impact, in car culture and in gaming culture. While we're happy with the success we've had, there are obviously still bigger gaming brands out there. When you look at car culture, there's F1 and there's NASCAR, and we're not having the impact that they are."

Details on what exactly Forza Horizon is are scarce, although speculation has it down as an open world racer. "I don't believe it's against the ethos of Forza to do a lot of different things," Greenawalt said of the prospect of a Forza game in the mold of Test Drive Unlimited.

"The biggest risk is finding a great partner that's passionate, innovative and quality driven. The last thing we want to do is go to an annual cadence and have the quality suffer - we want to go to an annual cadence and have the franchise get even better. They're making our game better, and we're making their game better."

Greenwalt stopped short of confirming annual Forza releases, citing production problems that have plagued previous games. "It'd be presumptuous to commit," he said. "The first Forza Motorsport slipped. We had to figure out who we were as a franchise and a team. Forza Motorsport 2 slipped - we had to learn a lot. Making games is hard, and our goal is to make strong innovative games."

Forza Horizon is in development at Playground Games, a studio formed of staff from across the UK racing development scene and headed up by Ralph Fulton and Gavin Raeburn, two former Codemasters employees responsible for the Dirt and Grid series.

Sometimes we include links to online retail stores. If you click on one and make a purchase we may receive a small commission. Read our policy.

Jump to comments (13)

About the author

Martin Robinson

Martin Robinson

Editor-in-chief

Martin is Eurogamer's editor-in-chief. He has a Gradius 2 arcade board and likes to play racing games with special boots and gloves on.

Related

You may also enjoy...

Forza Horizon 5 has more than 10 million players

Biggest first week in Xbox and Game Pass history.

Feature | The big Gran Turismo 7 interview

How Kazunori Yamauchi wants to preserve 150 years of car culture in a single game.

Chocobo Racing is about to get an unlikely sequel

Coming to Nintendo Switch in 2022. .

Supporters only

Comments (13)

Comments for this article are now closed. Thanks for taking part!

Hide low-scoring comments
Order
Threading
Eurogamer.net

Buy things with globes on them

And other lovely Eurogamer merch in our official store!

Eurogamer Merch
Explore our store