Whereas Sony might have confused some consumers with its PSP sales pitch, the platform holder reckons customers should have no problem figuring out what the Vita is for - namely, playing video games.

Speaking in an interview with Official PlayStation Magazine, SCEE CEO Jim Ryan conceded that it had sent out mixed messages when it launched the PSP - that it was a general entertainment system rather a core gaming platform.

"I think with PSP we tried to position it as a rather broad multimedia device," he explained.

"We talked a lot in the early days of PSP about its video playback functionality, its use as a music device and a host of other multimedia functionality that it had.

"I think this time we've realised that perhaps ended up confusing consumers, and they weren't quite sure what the device was really all about. So this time the Vita does all of that stuff that we talked about on PSP, and it does it a lot better.

"We've been a lot more single minded and much more focused in our positioning of Vita," he continued. "We're saying that this is primarily a gaming device. It has been developed from the ground up as a gaming device. What it does best is play games."

Not long now before we get to see how that approach pans out. The Vita launches in Japan next month, before arriving in Europe on 22nd February.

Sometimes we include links to online retail stores. If you click on one and make a purchase we may receive a small commission. For more information, go here.

Jump to comments (32)

About the author

Fred Dutton

Fred Dutton

US News Editor

Fred Dutton is Eurogamer's US news editor, based in Washington DC.

More articles by Fred Dutton

Comments (32)

Comments for this article are now closed, but please feel free to continue chatting on the forum!

Hide low-scoring comments
Order
Threading

Related

No plans for a Vita successor, Sony says

Manufacturing to cease in 2019.

Sony downplays dream of PlayStation Vita successor

"It became hard to keep the Vita as a going concern."

Twitch app lands on PlayStation Vita

It's a new release for PlayStation Vita!

Sony: climate "not healthy" for PlayStation Vita successor

Because of the "huge dominance of mobile gaming".