Video game rentals to eradicate pre-owned sales?

Pubs offering Blockbuster "an awful lot of support".

The video game rental market may be about to take off.

Publishers are apparently offering companies like Blockbuster "an awful lot of support" in the hope that game rentals will damage the pre-owned market.

"We have ramped up the rental side of our business and we have got an awful lot of support from publishers," Blockbuster told MCV. "Publishers like renting as it takes away from trade-ins.

"The problem with trade-ins is the publisher doesn't get any money. The advantage of renting is that they get quite a lot of money."

Blockbuster charges £5 to rent a game for five nights. Extending the rental costs £1 per night. If you want to buy the game after renting it, Blockbuster will deduct your rental fee.

"Take Q4, there must be at least 35 major games out," Blockbuster said. "You physically can't buy them all. But you'd like to play them all. So we have put together a very cost-effective way for consumers to play games."

Blockbuster, like Lovefilm, also offers a monthly subscription service for £7.99 or £9.99. The former fee allows one game rental at a time, and the latter allows two. Post back a game to receive another.

Blockbuster aims to entice people to rentals with expensive television advertising campaigns between Champions League football matches and episodes of the X Factor.

You can rent Skyrim from Blockbuster for £5.

Sometimes we include links to online retail stores. If you click on one and make a purchase we may receive a small commission. Read our policy.

Jump to comments (64)

About the author

Robert Purchese

Robert Purchese

Senior Staff Writer  |  Clert

Bertie is senior staff writer and Eurogamer's Poland-and-dragons correspondent. He's part of the furniture here, a friendly chair, and reports on all kinds of things, the stranger the better.

Related

The Elder Scrolls 6 may still be in pre-production

The claim was made via a now-deleted LinkedIn profile.

Here's another extended look at Elden Ring

Reducing player stress was a major focus.

You may also enjoy...

Supporters only

Comments (64)

Comments for this article are now closed. Thanks for taking part!

Hide low-scoring comments
Order
Threading
Eurogamer.net

Buy things with globes on them

And other lovely Eurogamer merch in our official store!

Eurogamer Merch
Explore our store