Team Fortress 2 sees 5x user bump post-F2P

20-30 per cent spend money.

Valve's multiplayer FPS Team Fortress 2 has seen its user base increase by a factor of five since it adopted the free-to-play model earlier this year.

Valve boss Gabe Newell made the revelation at a tech event in Seattle, as reported by GeekWire.

He added that the proportion of those users who go on to spend money in the game is leagues ahead of the free-to-play average.

"When we talk to partners who do free-to-play," he explained, "a lot of people see about a two to three per cent conversion rate of the people in their audience who actually buy something, and then with Team Fortress 2, which looks more like Arkham Asylum in terms of the user profile and the content, we see about a 20 to 30 percent conversion rate of people who are playing those games who buy something.

"So that's a fairly surprising and fairly recent statistic, which is that there seems to be something about the content that significantly changes how your monetisation occurs, with apparently much broader participation than you would see out of something like FarmVille."

Sometimes we include links to online retail stores. If you click on one and make a purchase we may receive a small commission. Read our policy.

Jump to comments (4)

About the author

Fred Dutton

Fred Dutton


Fred Dutton was Eurogamer's US news editor, based in Washington DC.


You may also enjoy...

Comments (4)

Comments for this article are now closed. Thanks for taking part!

Hide low-scoring comments

Buy things with globes on them

And other lovely Eurogamer merch in our official store!

Eurogamer Merch