300 Game and Gamestation stores now sell Blu-ray films.
Their fledgling selection of 60 movies spans today's Star Wars: The Complete Saga release, as well as flicks like Source Code and True Grit, which is gritty.
Alongside this, 200 Game and Gamestation stores now sell Blu-ray music.
Shoppers can use Game's trade-in credits to buy the films or music.
Game's explanation for the new move was that PS3 has a Blu-ray drive and so shoppers should be encouraged to use it.