EA claims 1.25m Battlefield 3 pre-orders

Tracking "well ahead" of Bad Company 2.

Battlefield 3 has racked up an impressive 1.25 million pre-orders with more than a month still to go before it launches, publisher EA has claimed.

CFO Eric Brown announced the figure during a presentation at the Citi 2011 Tech Conference today, as reported by Gamasutra.

"To date we have about 1.25 million preorders on Battlefield 3, so it's still well ahead of its predecessor title, Battlefield: Bad Company 2, in regards to pre-orders in the same number of weeks until launch. So it's doing very well," he said.

Bad Company 2 has sold over five million copies since its launch in March last year.

Brown added that EA plans to spend more on marketing the DICE-developed shooter than it does on BioWare MMO Star Wars: The Old Republic, by virtue of it being a packaged game with a shorter expected lifespan

"It's going to be a different spend curve," he explained.

"We have a pretty extensive campaign planned for Battlefield 3. We have the advantage of a two-and-a-half week early launch window versus our competitor [Modern Warfare 3], and we intend to use that."

Sometimes we include links to online retail stores. If you click on one and make a purchase we may receive a small commission. Read our policy.

Jump to comments (31)

About the author

Fred Dutton

Fred Dutton


Fred Dutton was Eurogamer's US news editor, based in Washington DC.


You may also enjoy...

Far Cry 6 narrative director issues statement after politics backlash

"Our story is political. A story about a modern revolution must be."

Destiny 2 Vault of Glass guide, changes and everything else you need to know about the returning raid

Our complete walkthrough for Destiny's Vault of Glass raid, complete with boss strategies and combat tips.

Comments (31)

Comments for this article are now closed. Thanks for taking part!

Hide low-scoring comments

Buy things with globes on them

And other lovely Eurogamer merch in our official store!

Eurogamer Merch