18 million Black Ops map packs sold

Average user spends $76 on the game.

Activision has sold 18 million Call of Duty: Black Ops map packs, the publisher has announced.

CEO Eric Hirshberg revealed the figure during an investor event in Los Angeles earlier today, adding that users have spent an average of $76 on the game - an 18 per cent increase on the sticker price.

In comparison, World at War sold nine million map packs in its first nine months on sale. At $10 per pack, that equated to an average user spend of $68. Modern Warfare 2 sold 11 million downloads over the same time period, at $15 each.

Hirshberg went on to claim that "consumer engagement" in its FPS franchise is at an "all time high".

"There are over 30 million unique players of Black Ops who collectively have amassed, incredibly, more than 2.3 billion hours of play. To put that number in perspective, that's more than a quarter of a million years of play and that means our millions of fans spend more time per day on Black Ops multiplayer than they do on Facebook."

The next entry in the series, Modern Warfare 3, arrives this November. Map packs may well follow.

Sometimes we include links to online retail stores. If you click on one and make a purchase we may receive a small commission. For more information, go here.

Jump to comments (50)

New games | Panels | Let's Plays | Industry Insight | Esports tournaments | Livestreams Tabletop gaming | Exclusive merch | More!

About the author

Fred Dutton

Fred Dutton

US News Editor

Fred Dutton is Eurogamer's US news editor, based in Washington DC.


You may also enjoy...

Comments (50)

Comments for this article are now closed. Thanks for taking part!

Hide low-scoring comments