Xbox creator: games have defeated Apple

Gaming is "highest calling" of any device.

Apple hasn't conquered the established console gaming industry, as some might have you believe, rather it's gaming itself that has defeated the iPhone pioneer, according to Xbox co-creator Seamus Blackley.

Speaking in an interview with Edge, Blackley argued that Apple never intended its devices to be used for games, and that their current success as gaming platforms is testament to how unstoppable the medium is.

"They hated videogames," he claimed. "The victory of games is utterly complete with Apple. It's a total victory.

"They tried real hard to make the iPad about word processing and music, and the audience just doesn't want it. It's beautiful. You don't need to have a games strategy anymore."

"You need to have a strategy so that your platform isn't disadvantaged in playing games, because gaming is going to be the number one activity on any platform.

"The highest calling of any digital device is to play a game," he added.

According to Blackley, the audience for gaming is bigger now that its has ever been and consoles, albeit loosely defined, have reached near ubiquity.

"All kinds of people are releasing consoles," he insisted. "They're called iPads, and Facebook. What's happened is not that the console business has died, it's that it has won."

Being capable of playing games is now any hardware's basic litmus test for commercial viability, he argued, whether it be a phone, an e-reader or a laptop.

"You can't release a device that's not a console now, and if you release one that can't be a good console, it will fail. It's just true."

Blackley co-wrote the initial proposal for the Xbox proposal and put together the team that eventually built Microsoft's first home console. He left the company in 2002 and has recently been working at a Hollywood talent agency representing game developers.

Sometimes we include links to online retail stores. If you click on one and make a purchase we may receive a small commission. Read our policy.

Jump to comments (66)

About the author

Fred Dutton

Fred Dutton


Fred Dutton was Eurogamer's US news editor, based in Washington DC.


You may also enjoy...

Twitch reportedly launching new security tools to combat hate raiding

Streamers can require phone verification to use chat.

Digital Foundry | Best gaming chairs 2021

Featuring Herman Miller, Ikea, Razer, Noblechairs and AndaSeat.

PlayStation says it knows there's still many PS5 features to add

"When I look back at the list of things we need to do, there's a lot."

Comments (66)

Comments for this article are now closed. Thanks for taking part!

Hide low-scoring comments

Buy things with globes on them

And other lovely Eurogamer merch in our official store!

Eurogamer Merch