Battlefield 3 developer DICE has moved to calm console gamers upset the game only runs at 30 frames-per-second on PS3 and Xbox 360.
That's half the speed of bitter Battlefield rival Call of Duty: Modern Warfare 3, which runs at 60FPS on console.
"Console gamers shouldn't worry about this," DICE's Karl Magnus Troedsson told GamingExaminer. "This topic is discussed out of proportions. For those tech-savvy enough to have looked into the actual resolution of their console games it won't come as a surprise that a lot of console games today do not run at 1080p but rather 720p."
The game can run at 60FPS, Troedsson suggested, but DICE has chosen to sacrifice smoother graphics to include everything the 60FPS PC version has.
"We've made a conscious decision to stick with 30FPS on console. It's not a technical problem with getting our game to run in 60FPS but we do this in favour of the large amount of players, large scale maps, huge amount of vehicles, full on destruction and so on," Troedsson explained.
Battlefield 3 allows gamers to pulverise entire facades of buildings, exposing any enemies entrenched inside.
Battlefield's pace is "slightly slower than some other twitchy shooters of today," Troedsson added, "which lends itself well to this frame-rate."
EA's Battlefield 3 launches 28th October in the UK. Activision's Call of Duty juggernaut Modern Warfare 3 arrives 8th November, just 11 days later.