Sony most valued brand in Asia

Despite PlayStation Network hack.

Sony remains the most valued brand in Asia despite the PlayStation Network hack.

A survey conducted by market research firm TNS, reported by the Wall Street Journal, listed Sony in first place ahead of rival consumer electronics firms Samsung, Panasonic, LG and Canon.

The news will be a boost to Sony, which turns PlayStation Network services on globally this week following the outage that began in April this year.

It will also be a boost to CEO Howard Stringer, who last month claimed Sony's brand perception was "clearly" recovering following the PSN security breach PR cataclysm.

"Our brand perception, you'll be happy to know, is clearly improving again," he insisted.

"My foremost responsibility to the board and all of you is to further advance the transformation process, firmly establish Sony's position as a global product, content and service leader in the networked digital era and ensure our continued development and growth."

The Campaign 2011 Top 1000 Asia-Pacific Brands survey asked consumers of varying income brackets in ten regional markets in Asia to rank the domestic and global brands that they most value in the Asia-Pacific region.

More than 3300 people between the ages of 15 and 64 were surveyed.

Sony fit into multiple categories participants were asked to rank, including phones, game consoles and television, boosting its ranking.

Elsewhere, Facebook ranked 17th and Twitter came in 60th. Twitter has no Chinese-language interface, unlike Facebook. Twitter and Facebook are both blocked in China.

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About the author

Wesley Yin-Poole

Wesley Yin-Poole

Deputy Editorial Director  |  wyp100

Wesley is deputy editorial director of ReedPop. He likes news, interviews, and more news. He also likes Street Fighter more than anyone can get him to shut up about it.


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