Sony's PlayStation Vita handheld faces an uphill struggle, reckons Xbox chief Dennis Durkin.
Speaking in an interview with IndustryGamers, Durkin argued that the handheld market might be too over-crowded to support another new hardware release following the underwhelming 3DS launch.
"Im not sure I would want to be launching a dedicated portable device right now into that market, he said.
I think the DS - if you look at the 3DS, certainly versus peoples expectation's its not been as successful as people would have thought. So thats a very crowded market and a very, very red ocean right now with a lot of change happening. So Im not sure it's [a good idea].
"You only have a certain number of bets you can make as a company and you have to decide what you want to put your wood behind and Im just not sure that thats a place that I would put mine."
Sony's new machine is due to launch sometime in late 2011 or early 2012.