Microsoft details interactive Kinect ads

NUads asks you to shout at promos.

As rumoured earlier this month, Microsoft is about to give marketers a new set of tools to create Kinect-friendly interactive advertisements.

According to The New York Times, the features, dubbed NUads, are due to be formally unveiled today at the Cannes Lions International Festival of Creativity.

Should you feel the need, you'll be able to post messages about an ad to your Twitter feed by bellowing "Xbox Tweet" at your Kinect unit.

If you want to find out more about a product being thrust in your face, shout "Xbox More" and you'll duly receive an email filled with product info.

If it's a TV show being promoted, you can yell "Xbox Schedule" and you'll receive a text message reminding you when the programme airs. Or if it's a specific product, saying "Xbox Near Me" will give you a map showing the nearest store to your location that the item is being sold.

Finally, advertisers will be able to ask users to vote in polls by asking you to wave your hands in front of the Kinect camera to select, say, your favorite pizza topping.

You'll apparently be seeing all this stuff on your 360 from Spring 2012.

"When you have highly interactive people and a passive medium, they are interacting with their phone or their laptop while watching TV," explained Microsoft ad boss Mark Kroese. NUads, he argued, "create a natural way for the user to engage with the TV."

Potential clients seem impressed. Saatchi & Saatchi communications director commented, "The new ad units really epitomized the level of engagement that everyone is working towards. You can text, you can tweet, you can vote. That's phenomenal."

First person to post a link to that Bill Hicks bit wins a cookie.

Sometimes we include links to online retail stores. If you click on one and make a purchase we may receive a small commission. Read our policy.

Jump to comments (44)

About the author

Fred Dutton

Fred Dutton

Contributor

Fred Dutton was Eurogamer's US news editor, based in Washington DC.

Related

New rumours reckon Quantic Dream is making a Star Wars game

"They now finished their contract with Sony and will be signing with Disney."

Feature | The One: meeting the solo developer who took The Matrix Online to the end

"I don't think we ever worried about whether our game was canon."

Celebrate one year of being habitually terrified with Phasmophobia's Anniversary Update

"Phasmophobia is one of the highest-rated games on Steam which is incredible and something I never imagined happening."

You may also enjoy...

Celebrate one year of being habitually terrified with Phasmophobia's Anniversary Update

"Phasmophobia is one of the highest-rated games on Steam which is incredible and something I never imagined happening."

New rumours reckon Quantic Dream is making a Star Wars game

"They now finished their contract with Sony and will be signing with Disney."

Cult UK TV show GamesMaster is back later this year

"The series will see celebrities, gaming stars and super fans all take part in challenges, races, and epic fights."

The Jackbox Party Pack 8 is out next month

The latest instalment features five "incredible" new party games.

Comments (44)

Comments for this article are now closed. Thanks for taking part!

Hide low-scoring comments
Order
Threading
Eurogamer.net

Buy things with globes on them

And other lovely Eurogamer merch in our official store!

Eurogamer Merch