EA Sportsí Football Club, a new live service for FIFA games, has been unveiled at E3 2011.
Launching free alongside FIFA 12, Football Club creates a persistent online experience that draws in information from the real world of football.
Players pick their favourite club and can then accept challenges based upon real world results. Success earns progress in live leaderboards, and can boost the position of the chosen club in a virtual league.
EA Sportsí Football Club will also support FIFA games across various platforms, as well as FIFA 11 and FIFA World Cup 2010 South Africa.