UK shops promise to freeze game prices

Despite incoming VAT rise.

UK shops have promised gamers they will freeze the price of videogames despite the incoming VAT hike.

VAT will rise 2.5 per cent on 4th January, but shops have told MCV they plan to swallow the cost in order to remain competitive.

However, shops have called on publishers to help them do it – they want the likes of EA, Ubisoft and 2K to sell them games at a lower price.

According to MCV, though, publishers aren't listening.

And some are dismissive of retailer concern. One publisher called it 'panic', saying: "Stores were more than happy to not change prices when VAT was cut – they surely understand this situation works both ways?"

Most PlayStation 3 and Xbox 360 games released in the UK come with a £49.99 RRP, but shops usually knock money off.

There are some exceptions: Activision raised the RRP of phenomenally successful shooter Call of Duty: Black Ops by a fiver to £54.99.

Sometimes we include links to online retail stores. If you click on one and make a purchase we may receive a small commission. For more information, go here.

Jump to comments (24)

About the author

Wesley Yin-Poole

Wesley Yin-Poole

Deputy Editor  |  wyp100

Wesley is Eurogamer's deputy editor. He likes news, interviews, and more news. He also likes Street Fighter more than anyone can get him to shut up about it.


You may also enjoy...

Jelly DealsSave on The Last of Us Part 2 and the best PS4 exclusives on Black Friday

A whole load of discounted PlayStation Hits titles discounted further.

Jelly DealsAldi's unbeatable Nintendo Switch Black Friday deal goes live at midnight

A Switch console for just 230 is the cheapest we've ever seen.

Jelly DealsEpic Games Store launches Black Friday sale

Savings are going as high as 90 per cent.

Comments (24)

Comments for this article are now closed. Thanks for taking part!

Hide low-scoring comments