Criterion will release three cars for Need for Speed: Hot Pursuit as a Christmas gift for fans, but only after the game's launch trailer is viewed one million times.
Three super car convertibles: the Bentley Continental Supersports Convertible; Lamborghini Murciélago LP 650-4 Roadster; and the Dodge Viper SRT10 Convertible Final Edition, will be sent down the virtual pipes as a holiday gift only if the launch trailer gets the views the Guildford studio demands.
What launch trailer? The one below. At the time of writing it had just over 141,000 views on YouTube.
Time to get clicking.
"We're thrilled to see that a lot of you are loving Hot Pursuit as much as we are," Criterion wrote on its website.
"We all knew that Autolog was something special, but you guys are proving that it's going to change racing games forever.
"We actually feel sort of guilty for ruining so many friendships over the last week with over three million challenges exchanged already, it's clear that all is fair when it comes to the Speedwall. So now we have a challenge for all of you!"
You have until the 12th December to push the launch trailer over the million mark. There it is below.
Hot Pursuit launched earlier this month to rave reviews. Tom awarded it 9/10 for Eurogamer.