The third UK midnight opening of November happens tonight for Gran Turismo 5.
GAME will open 55 shops and Gamestation 38 to welcome Sony's flagship racing series to PS3 - not quite the combined total of over 400 shops the pair managed for Kinect.
Shops open at 11.45pm and aim to sell their first copy of Gran Turismo 5 a minute after midnight - the first minute of the day of release.
Will you queue in the cold for Gran Turismo 5? It's been a long time coming. It's also bloody cold.
Earlier today, Eurogamer pointed out where is cheapest to buy Gran Turismo 5.
Sony UK boss Ray Maguire also told Eurogamer this morning that Gran Turismo 5 took - like Tom Cruise - his breath away.
The other midnight launches this month were for Call of Duty: Black Ops and Kinect.