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Hero franchise will return in 2011

Activision not put off by falling sales.

Fred Dutton avatar
News by Fred Dutton Contributor
Updated on
21 comments

The Hero franchise will be back in 2011, Activision has confirmed, despite dismal sales of both Guitar Hero: Warrior of Rock and DJ Hero 2.

Speaking at an investor call today, Activision CEO Eric Hirshberg said, "In 2011 we'll have releases for our other proven franchises including the Hero brand, Spider-Man, X-Men and Transformers."

No details were given on which flavour of the franchise we'll see - Guitar, DJ or both.

Both branches of the franchise have had a rough year. Guitar Hero: Warriors of Rock only managed to sell 86,000 units in its first two weeks on sale in the US, while DJ Hero 2 limped into the UK charts at number 25 last month.

Activision might not be too worried about that though – it's had a great few months. The publisher announced net revenues of $745 million for the third quarter of the fiscal year, well up on its $600 million outlook.

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