Activision plans to distribute feature-length videogame cinematics.

Boss-man Bobby Kotick made the prediction while discussing StarCraft II's hour-long pre-rendered cut-scenes at the Bank of America Merrill Lynch's Media, Communications & Entertainment Conference in California.

"If we were to take that hour, or hour and a half, take it out of the game, and we were to go to our audiences - for whom we have their credit card information and a direct relationship - and say to them, 'Would you like to have the StarCraft movie?'... and say we have this great hour and a half of linear video that we'd like to make available to you at a $30 or $20 price point, you'd have the biggest opening weekend of any film ever," Kotick said.

"Within the next five years you are likely to see us do that... There will be a time when we capitalise on the relationship that we have with our audience and deliver them something that is really extraordinary and let them consume it directly through us instead of through theatrical distribution."

Sometimes we include links to online retail stores. If you click on one and make a purchase we may receive a small commission. For more information, go here.

Jump to comments (94)

About the author

Fred Dutton

Fred Dutton

US News Editor

Fred Dutton is Eurogamer's US news editor, based in Washington DC.

More articles by Fred Dutton

Comments (94)

Hide low-scoring comments
Order
Threading

Related