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Sega aims for 15% of Jap/USA markets

Also 12% of the European market. Wants to be the biggest.

Reuters is reporting that Sega aims to grab a 15% share of the consumer game software market in Japan and the USA during the 2003/4 business year, and 12% of the European one. COO Tetsu Kayama told the news service that Sega's goal "is to become the world's largest game software provider." In order to achieve this, the company reckons it will have to sell 25 millions units between the two in 2003/4; 15 million in the USA and 10 million in Japan, with a further 10 million going to Europe. In the company's current business year (ending March) it hopes to sell 12.7 million units. Those target figures would give the company 15% of both the Japanese and American markets, with 12% of the European market for good measure. The goal is hardly unattainable. Sega has been a dedicated game maker since it gave up making consoles at the end of March. The figures so far this year represent sales of games developed last year, most of which have been released on the ailing Dreamcast. International deals with Microsoft, Sony and Nintendo mean that in coming years the firm is likely to more than triple its software output, which is what it needs to do. With so many recognizable brands and consoles to work with, it's hardly surprising that Kayama's sights are set so high. Earlier this year, Sega handed its Dreamcast, PlayStation 2, Game Boy Advance and PC publishing over to third parties in order to focus on development. This was after having shelved its Dreamcast games console at a great financial loss. One of the reasons the company is still solvent is an incredibly generous donation of stock by late president Isao Owaka. Related Feature - Sega president dies

Source - Reuters

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Tom Bramwell

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Tom worked at Eurogamer from early 2000 to late 2014, including seven years as Editor-in-Chief.

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