During Ubisoft's E3 press conference, Always Sunny in Philadelphia co-creator Rob McElhenney took to the stage to unveil his new game dev TV comedy, Mythic Quest.
Mythic Quest charts the tribulations of the fictitious studio responsible for developing the best-selling MMORPG of the title, in the run-up to the release of its first expansion, Raven's Banquet - with McElhenney and Sunny co-star Charlie Day both writing and executive producing.
McElhenney also stars as the game's egotistical creative director, alongside Ashly Burch (Horizon Zero Dawn, Life is Strange), Community's Danny Pudi, F. Murray Abraham, Imani Hakim, Charlotte Nicdao, Jessie Ennis, and David Hornsby - who Sunny fans will likely recognise as the decidedly put-upon Matthew "Rickety Cricket" Mara.
The Ubisoft link, if you're wondering, is that Mythic Quest is being produced by Ubisoft's Film and Television division, with the show set to air on Apple's TV Plus service launching this year.
Will you support Eurogamer?
We want to make Eurogamer better, and that means better for our readers - not for algorithms. You can help! Become a supporter of Eurogamer and you can view the site completely ad-free, as well as gaining exclusive access to articles, podcasts and conversations that will bring you closer to the team, the stories, and the games we all love. Subscriptions start at £3.99 / $4.99 per month.