Microsoft demos interactive Kinect ads

Published 22 June, 2011 Duration 5:27

They're called NUads.

Comments (53) Latest comment 11 months ago

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  • KopparbergDave #1 11 months ago

    This is why I never switch my Xbox on anymore. Advertising front and centre of my console experience is not what I paid hundreds for.

  • Dizzy #2 11 months ago

    I wonder if people really want to interact with commercials. I think I click an ad once every 5 years or so.

  • DavidBoring #3 11 months ago

    did i just saw an ad for ads ?

  • Cronan #4 11 months ago

    Advertising is never cool. Fuck off.

  • riceNpea #5 11 months ago

    why on earth would they think i could give a flying f**k about NUads?

    is this really something MS should be proud of enough to demo to gamers? they are really struggling to justify the Kinect if this is a plus point.

    i am staggered that MS really think we'll be grateful for the opportunity to interact with ads let alone even have them interrupt our gaming. my God the fellow even says they're, 'really excited' and 'can't wait to bring it to market' !

    for shame MS

  • FarFromSane #6 11 months ago

    So what's the point of Gold Memebership?

  • Eighthours #7 11 months ago

    There aren't enough facepalms. Why on Earth would I want to tweet an ad to people?

  • bad09 #8 11 months ago

    That video is like watching a car crash, you know you shouldn't look at the tragic and sad events but can't help yourself.

    WTF happened to MS?

  • davisorle #9 11 months ago

    Post deleted at 15:13:15 09-05-2012

  • dpb135 #10 11 months ago

    Meh, not interested in that rubbish.

    @ FarFromSane - you pay so what happened on PSN doesnt happen to you

  • StooMonster #11 11 months ago

    They're called Nads?

    (That's how my brain read the subtitle)

    BTW Mister Microsoft, I don't like to "consume" advertising. Moreover, the chances of me saying "Xbox More" if I am forced to watch an Adidas advert are zero, and the idea of "go All In with Adidas" makes me want to puke with the horrid attempt to create a trademarkable phrase out of plain old English words. Furthermore, apparently all "go All In" means is "please add me to your junk mail list" so I'd hate to see what "go Half In" looked like.

    Pile of stinking crap, advertising on consoles is horrible. FOAD.

  • Djimm #12 11 months ago

    This is only the first generation though, the next will be called Greater Opportunity NuAds

    Acronym: GONuAds

    As in, suck mine M$

  • evild_edd #13 11 months ago

    @KopparbergDave: and I don't come on Eurogamer to see usernames peddling Swedish cider to me either....! Seems odd that you pay hundreds of pounds not to use something.

  • bad09 #14 11 months ago

    "The ads on the 360 are about as intrusive as the ads for Zavvi on this page"

    You are comparing ads on a FREE website to forced advertising on a console you paid a couple of hundred pounds for (not to mention a subscription if you pay for live)?????

  • Peew971 #15 11 months ago

    The concepts are great to be fair and there could be interesting implementations in games or the overall dashboard. The huge flaw right now is that everyone wants to avoid ads so this is unlikely to get much usage.

  • Xboxfanuk #16 11 months ago

    I would gladly have smart, entertaining and targeted ads on my Dashboard as long as it is paying for more content to come to the console. Gold membership itself is not a huge fee. It is far less then the BBC charges me to own a TV.

  • Raconteur #17 11 months ago

    blipverts will be next.

  • sjmlondon #18 11 months ago

    My fear is they bring in a compulsory advertising slot everytime you want to load up a game as happens when you buy a DVD, load up a video on Youtube etc. Ghastly, ghastly, ghastly. Fucking intrusion more like.

    Thanks god for Sky+ where I can skip past the adverts and avoid any of this shite.

  • dr_zoidthrob #19 11 months ago

    What an utter bunch of arse.
    Edited by dr_zoidthrob at 22/06/11 @ 11:14

  • oi #20 11 months ago

    FUads .,|,,

  • GamesProgrammer Verified Games Team Programmer, Eutechnyx Ltd. #21 11 months ago

    the last 12 months, MS XBox management team must of changed completely, they couldn't of damaged the 360's appeal more if they had tried.

    We want games you dicks, not interactive adverts. In fact we dont want adverts at all, at least people on Gold should have the option to turn them off.

  • des #22 11 months ago

    Publishers and advertisers are having orgasms right now.But this can be avoided easily--don't click on ads,done.Not a big deal,unless this advert shit transfers into games.

    Eurogamer videos have unskippable adverts...boycott EG videos

  • bad09 #23 11 months ago

    @guillotine

    Again your comparing apples and oranges on Cable/satellite for the most part you are paying to access commercial TV channels so ads are a given. Magazines, well yes there is advertising on a paid product same as newpapers but then I don't waste money on them anymore when free sources offer the same ad/editorial ratio. You kinda of stuck with this kind of hell on your Xbox you paid money for.

    A more suitable comparison to this abomination would be buying a DVD player that plays ads before you put your movie in or a CD player that plays radio ads before you listen to music.

  • slickster #24 11 months ago

    Thats one of the reasons i got rid of the 360 because im not going to pay £40 a year for gold and cant turn this shit off. so ive got a ps3 and free online and no fuckin ads happy days. \o/
    Edited by slickster at 22/06/11 @ 09:23

  • handsonhips101 #25 11 months ago

    Those dusty kinects have got to be used for something.

  • jumpdeveraux #26 11 months ago

    Interactive ads for broadcast TV I can understand being more useful to some viewers than non-interactive ads - but better to just use the buttons on the remote control - want more info? Press RED button now type stuff. The voice recognition and random arm flailing is a rubbish replacement for just hitting a button.

    This is just a travesty for what is primarily a games console. The UI designers now have to allocate screen space for adverts and just clutter the dashboard.

    I think MS will find that in the first release that barely anyone opens up the ads - their ad partners get unhappy the XBox channel isn't delivering and next up MS try and force the ads on you....

    (I imagine a lot of people will try and blog the ad URLs on their router unless MS somehow mask the request)

  • StooMonster #27 11 months ago

    guillotine: Perhaps I should have compared it to the cable TV subscription ... where I have to watch 5 minute ad breaks every 15-20 minutes on almost all of the channels

    If you have to watch adverts you're doing it wrong.

    PVR, Sky+, Tivo, whatever, don't watch "live" television, record it and fast-forward the adverts FTW.

  • StooMonster #28 11 months ago

    jumpdeveraux: Interactive ads for broadcast TV I can understand being more useful to some viewers than non-interactive ads - but better to just use the buttons on the remote control - want more info? Press RED button now type stuff.

    And look how successful -- or not -- that has been for BSkyB in the UK. Do you even see RED button on adverts anymore? (Or do I miss them because I record everything and don't watch live television.)

  • FeralGamer #29 11 months ago

    I think it would be cool if the ad allowed you to manipulate the item being viewed, say take a 3D model of it and rotate, zoom, and what not, that would be cool. For instance, if there was an ad for a shoe, you could look at all sides of the shoe instead of just one side.

  • TaoJay #30 11 months ago

    Certainly is a load of Nads....

  • barkertron #31 11 months ago

    Yes, thank you Microsoft, this is exactly what I wanted instead of more games. You're right, I am very excited about these adverts, very excited indeed. Can't get enough of them.

  • bad09 #32 11 months ago

    @StooMonster

    I don't think there are many "red button" ads nowadays but there's still a few around. The new darlings of the advertsing scumbag world are Facebook and Twitter that way products get more exposure for absolutely free when people join groups or "like" something.

  • StanMadeley #33 11 months ago

    Go Nads!

    Sorry. I'll get my coat.

  • The_Sonic_Mole #34 11 months ago

    There must be some quality pharmaceuticals knocking around the MS boardroom at the moment... o_O

  • the_dudefather #35 11 months ago

    'WE BUY ANY CAR DOT COM!'

    'xbox, kill me'

  • Arsecake_Baker #36 11 months ago

    What's a Teeyota?

  • Smoped #37 11 months ago

    So I guess Microsoft wants me to watch tv through my Xbox so they can show me interactive ads. Now, I'm sure this is different for the US and some other places, but we sure don't get any tv programming via the Xbox, so I'll never see those ads anyway.

  • Embar #38 11 months ago

    By the way, if anyone here is in marketing or advertising...kill yourself. Thank you. Just planting seeds, planting seeds is all I'm doing. No joke here, really. Seriously, kill yourself, you have no rationalisation for what you do, you are Satan's little helpers. Kill yourself, kill yourself, kill yourself now. Now, back to the show. Seriously, I know the marketing people: 'There's gonna be a joke comin' up.' There's no f*ckin' joke. Suck a tail pipe, hang yourself...borrow a pistol from an NRA buddy, do something...rid the world of your evil f*ckin' presence.
    - Bill Hicks

  • IronGiant #39 11 months ago

    Hilarious.. So this is how MS think they can make kinect more appealing to the core gamers, they weren't wrong when they admitted the marketing people had pushed kinect as a product. Now if someone can hack kinect so that it cancels ads if you swear at it..

  • StooMonster #40 11 months ago

    bad09: I don't think there are many "red button" ads nowadays but there's still a few around.

    Which proves my point. If interactive adverts worked, there would be 'red button' adverts on everything -- (back in a previous job) I remember talking to Sky about them and they thought interactive 'red button' adverts would change the world and make them a fortune.

    I think Microsoft's Nads will go the same way.

  • M1chl #41 11 months ago

    Sorry, but isn't this suppose to be a presentation for ad partners. They seriously think that this is good for Xbox gamers? I mean seriouls WHAT THE FUUU?? This is beyond ridiculous...

  • Wendelius #42 11 months ago

    "Hilarious.. So this is how MS think they can make kinect more appealing to the core gamer"

    That's a bit of a silly comment. This video is not supposed to appeal in any way to core gamers or make them happy. It's designed to make ad executives hot under the collar and spend more money on XBox.

    Why EG chose to link this ad on the gaming site rather than on GamesIndustry.biz where it belongs, I don't know though. What's the point?

  • chrisjm #43 11 months ago

    i didnt think MS or USA approved of NUadity.

  • woodyrulesok #44 11 months ago

    I don't get it. As I don't own an xbox can someone tell me when you actually see ads?
    Is this something that would only be on if you are watching sky player for example. So it adds interactive elements to normal ad breaks?

  • mossychops001 #45 11 months ago

    Post deleted at 15:13:15 09-05-2012

  • vmanb #46 11 months ago

    If this is the way things are heading with all this advertising shite how do MS justify there gold subscription yearly payment, seems ridiculous even more so now.

  • PezzaDispenser #47 11 months ago

    Microsoft: "We haven't released a decent game for Kinect yet, but I tell you what our fans would love... interactive advertisements."

    Jokers...

  • telboy007 #48 11 months ago

    Who are a-day-daz?